Facing The Challenges Of The Broadcast Monitoring Industry

• In the absence of closed captioning options, broadcast monitoring in Radio channels poses a problem. The Media Mining Indexer solves this problem through advanced speech recognition technologies that give you access to indexed Radio broadcasts from multiple Radio channels in Real Time. Time tagging of each word indicates the exact point of occurrence of a particular word within a broadcast.

• Small stations do not have closed captioning available and use the Teleprompter scripts. The closed caption boards do not pick up any spoken words that are not scripted. In case of the Media Mining Indexer, a vocabulary of over 250,000 words for English ensures high recognition accuracy. The Learning Toolkit enables you to add context sensitive vocabulary to ensure increased profile matches.

• Closed captionist often miss a number of names and keywords. When they do not understand what was said or how to spell the name, they often replace proper nouns with pronouns. This situation alone accounts for about 20% of missed information. By using our vocabulary update tools even difficult names will be recognized and transcribed. The Named Entity detection feature highlights words belonging to categories such as person, location, organization, currency etc within the transcribed text. This makes noticing the mention of names and important keywords within broadcasts very simple.

• Under time pressure, the quality of manual monitoring becomes less accurate, which leads to gathering of incomplete information. With an automated system like the Media Mining Indexer you get a news watchdog 7 days a week 24 hours a day. The Indexer automatically separates music and background noise from the actual audio. The recognition accuracy level is normally 87% and above with studio quality broadcast news.

• Hispanic and other foreign language stations are even more difficult to monitor than English TV and radio news stations, because in most cases, closed caption is not available. It's also harder to find qualified native language staff to monitor these stations. The Media Mining System can transcribe news in Spanish, Arabic, German and French besides English. The keyword translation feature in the Media Mining System allows you to search through foreign broadcasts without any prior knowledge of the above languages.

 * Around twenty percent of the information retrieved from closed captioning sources is incomplete for the above-mentioned reasons. Any improvement with regards to the information lost in the currently used monitoring process will translate directly into a significant increase of keyword matches against the client profiles. In the current scenario, with the exponentially growing news volume and number of news channels, it can become cost prohibitive for monitoring companies to provide the level of service desired by their clients. This is where the Media Mining Indexer can serve as a revolutionary tool that helps reduce costs while providing enhanced value added services to clients through effective resource utilization.